Start With Why is an inspiring book written by Simon Sinek. The book is an inspirational bestseller that ignited a movement and asked us to find our WHY. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work and to ask what the WHY of their organization was. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
START WITH WHY ask [and answer] the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.
START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
"If you have the opportunity to do amazing things in your life, bring someone with you." —Simon Sinek
Inspirational Top Lessons and Quotes Learned from the Book Start With Why
This book review on the lessons learned from Start With Why is a positive quote that would be of help in dealing with the people around you towards achieving your aims and objective in an organisation.
[1]. Why – How – What. Before buying anything, people first ask why. After the question of “why” comes the “how” and “what” questions. Our author described this in the book as The Golden Circle. He explains the starting point of all works, from shopping to sports and art, with these questions.
[2]. How. After the what question, the next question is “how”. After people define their problems, they think about how they want to solve them. If they decided to buy a product, you should think about what kind of product they would like to buy at that point. If you manage to offer them a solution, you will gain their trust.
[3]. What. Everything in your company, from employees to customers, depends on what you do. It is up to you to ensure that your company achieves its goals, that your team develops, and that your customers choose you.
[4]. Manipulation. You can only fool customers once. After a while, you can’t fool anyone. New customers do not come after your first deception. If you do your job right, you will have permanent customers who will advertise for you.
[5]. Order of Questions. Before moving on to the “How” and “What” questions, you should definitely start with the “Why” question. You cannot solve your goals without an order. First of all, you need to know the reason for the work you are going to do. You can then move on to the “How” and “What” questions.
[6]. Feelings. If you treat your customers honestly and make them feel good, you will gain loyal customers who will choose you again next time. Your campaigns should be satisfying, not manipulative. Focus on providing good service. You cannot be successful with simple vigilance.
[7]. Your Team. You should establish a team that can understand the answer your business gives to the question Why and will continue to improve itself. Don’t hire anyone saying it’s okay for now. This way of thinking also applies to business partnerships. Do not take such steps to save the day or just to have done it. It won’t make up for it.
[8]. Believing in the Purpose. The most important factor that will determine the performance of your team and the quality of the resulting work is to work with people who believe in the purpose of the company. Working with people who see themselves as a part of this company and are proud to be on the team that will achieve a great purpose gives your company a splash.
[9] A Dreamer with a Plan. It is very important to be a dreamer to take your company to the top. You can’t become a world-class company without goofy ideas. But all your dreams have to be part of a plan. Otherwise, you will have empty dreams and you will lose your money in a short time.
[10]. First Customers. Where the business will end up depends entirely on first-come customers. If these customers like your product or service, the rest is easy. Because when you first hit the market, customers who buy products from you when no one even knows your name are people who can take risks. If you can please these people, they will advertise to you by word of mouth.
"The value of our learning multiplies when we share what we learn with others." —Simon Sinek
[11]. Real Success. Ordinary leaders rejoice and brag when the company achieves its few monthly goals. Visionary leaders know that this success is not insignificant, but they cannot be completely happy until they see that the company has achieved its main goal.
[12]. Leaders' Temporary Purpose Is Permanent. Sometimes companies’ teams and leaders can change. You can also start another company. In such cases, you must first understand the purpose of the company. You must know what you are serving. Working in harmony with the purpose of the company will lead you to success.
[13]. Logo. The areas where the most time is lost in newly established companies are the logo and website design parts. Of course, these are not trivial details, but your logo is something that will gain meaning as your company grows. Even big companies can change their logos from time to time. So don’t get obsessed at the beginning of the road. When the time comes, you will have a logo that symbolizes your company’s purpose.
[14]. Your Potential Customers. As mentioned earlier in this Start With Why summary, do not randomly advertise your product or service after revealing it. Analyze how many age groups and income levels your company appeals to. After that, you reach people who can be your customers with pinpoint promotions.
[15] Take an Example. Take as an example people who have proven themselves in leadership. Completely copy their business understanding, and how they plan. It is no coincidence that very large companies have similar characteristics. Success by no means happens by accident. Act knowing what you are doing.
[16]. Competition. If it’s your company’s first year, focus on yourself. You are not strong enough to compete with anyone right now. Do not even compete with companies that were established 1 year before you. Because even in 1 year, companies can add great value to themselves. Even if they fail, they learn many lessons. If you are new to the market, mind your own business first.
[17]. Being Loved. Big companies are so loved by their customers that even their almost mundane products are fanatically defended. This is called adding value. You should also add value to your company and make it a beloved brand.
[18] Motivation. You cannot reach your goal with a team that constantly needs you for motivation. When hiring, you should find people who are already motivated to work. Then you have to guide these people towards your purpose.
[19]. Money. Money, which seems like a great source of motivation at first, loses its effect after a while. Money is very important, it doesn’t make any sense if we can’t make money from this business, but no matter how big the amount of money is, it does not motivate the purpose.
[20]. The Job of Your Dreams. Make the environment in the company such that employees can proudly talk about their workplace. This allows them to make more purposeful efforts to stay in the company. Do not abuse their attitude and give them the value they deserve.
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